What I’m working on now.

My current work sits at the intersection of AI transformation, technology commercialization, entrepreneurship and international growth.

Guido Picus presenting on artificial intelligence
Current work · AI, commercialization and international growth

Primary focus areas

  1. 01

    AI Transformation

    I work with leadership teams to identify where AI can create meaningful business value, which workflows should change, what should remain human, and how to move from experimentation to adoption.

  2. 02

    Technology Commercialization

    I help turn technically credible products into propositions that customers understand and buy, sharpening positioning, customer focus, pricing, narrative and the path from pilot to repeatable revenue.

  3. 03

    International Market Development

    I help technology companies enter new markets through focused account development, partner strategy, local positioning and senior stakeholder engagement.

Building, commercializing and taking technology into market.

Smart Data

Supporting international market development for an enterprise AI and data platform, with a current focus on strategic accounts and market entry in Aruba and the wider Dutch Caribbean.

GrowthApp

Building an AI-enabled entrepreneurship platform used with founders, universities, accelerators and entrepreneurship programmes, while continuing to test where AI creates real value for program managers and entrepreneurs.

Guido Picus presenting GrowthApp
GrowthApp · building and testing AI-enabled entrepreneurship infrastructure

Founder & Venture Advisory

I also work selectively with founders and growth-stage teams on positioning, commercialization, go-to-market decisions and fundraising readiness.

Where useful
When the technology is promising but positioning, adoption, commercialization or international market entry is still unclear.
Not right fit
Assignments built around activity for its own sake, or technology programmes without a clear business problem or willingness to change how the organisation works.
How I work
Start with the problem, define the outcome, then decide where technology helps. Senior-level, hands-on and evidence-led.

Let’s work on something that matters.

I work with companies, founders and leadership teams navigating technology transformation, commercialization and international growth.