Taking an enterprise AI platform into a new market

Smart Data has an established enterprise platform in Iceland and is exploring international growth.

Entering a new market requires more than translating a product proposition. It requires local context, senior relationships, credible use cases and a commercial path that fits how organisations actually buy.

My role focuses on international market entry, strategic accounts and stakeholder engagement in Aruba and the wider Dutch Caribbean.

The work combines account development, local partner and stakeholder engagement, use-case shaping and commercial proposition development.

The engagement is ongoing. Current work is focused on developing qualified opportunities and translating the platform’s capabilities into locally relevant business cases.