Building a digital consultancy and taking it through acquisition
Founded and grew Expandeer, serving organisations across the Dutch Caribbean before selling the business to Deloitte Dutch Caribbean in 2017.
Founder
Context
Expandeer was built during a period when many established organisations were still working out how digital channels should fit into their businesses.
Challenge
The commercial challenge was to turn digital expertise into practical client work that could create enough value to sustain and grow an independent consultancy.
Guido’s role
As founder, I was responsible for building the business, winning clients and shaping the work across digital strategy and transformation.
Approach
Expandeer worked with organisations including Marriott Resort & Casino, Harley-Davidson, Aruba Bank and Post Office Aruba, combining commercial development with hands-on digital delivery.
Outcome
The company generated US$697,000 in revenue across 2015–2017. In 2017, Expandeer was sold to Deloitte Dutch Caribbean and became part of Deloitte Digital.
Evidence
- Revenue
- US$697,000 company revenue total across 2015–2017.
- Representative clients
- Marriott Resort & Casino, Harley-Davidson, Aruba Bank and Post Office Aruba.
- Exit
- Sold to Deloitte Dutch Caribbean in 2017.